Homeless is what they are, not who they are

WLM – a charity working to empower people affected by homelessness, poverty, and trauma to live more fulfilling lives.

​For many passers-by, it's easy to not notice a homeless but we all forget that they all had life and homelessness doesn't define their personality. ​

In a series of three outdoor ads and social executions, the distinctive quirks, likes, and dislikes of different individuals are brought to life.

Role: Creative | Lead Art Director