Barbie x Bumble partnership

As part of the buzz surrounding Barbie’s big screen debut in July 2023, Warner Bros. and Bumble collaborated to create a campaign that championed women’s empowerment and equality. This partnership positioned Bumble and Barbie as leaders of change while also promoting Bumble’s latest feature, Compliments.

This campaign was made across multiple channels, including social media, CRM, growth marketing, and motion design. It was also adapted for 10 different languages to ensure a wide-reaching and impactful execution.

Role: Lead Creative | Art Director